DROP BUY

VISUAL MERCHANDISING : In line with PENSHOPPE brand's on-going sale event, the store windows showcased a minimal display of graphic design, and product placement to complement with the event's theme of "DROP BUY'--- a pun for drop by, and of the prices of items that you buy dropping down. The marketing campaign has both visual and psychological impact on the consumers, at the same time, minimizing cost on logistics and installation. Nationwide campaign implemented on stores at select malls only.